NGOs deal with alot of demanding tasks in a digital world – to spread awareness for their cause, gain more followers and members, increase donations, promote their events and recruite volunteers. The most noteworthy is – to engage people emotionally for their mission, help them feel connected and build long lasting trust towards their organisation.

This is when content has an essential role. It offers a chance to show vierwers a deeper insight of the problems NGOs are trying to solve whilst triggering an emotional response that other media types cant provide. On the other hand, its proven that testimonial videos from aided people inspire confidence and increase donations. Remember the power of a shared video.

Effective use of videos on NGO websites and social media platforms, a video that clearly states the purpose of your NGO is an essential element of the home page, as well as the emotional stories of the people being impacted. The beneits are great first impressions which inspire confidence, increase click through rates by 30%, engage visitors and motivate donors.

NGO visitors want to see success stories. There are two types of testimonial videos – from people you have aided and from people you have worked with. The clear benefits are a better undserstanding of your cause and building trust.

Another key page which benefits from the impact of videos is upcoming events. Using videos to promote your events and activities  can aid in recruiting volunteers and gaining more participants at the event.

For the look and feel, ensure that your videos tie in with the style and colours of your website standard assets like title bars, intros and outros should stand out from the overall impression of the website.

If you need support in producing videos for your organisation, we are ready to help you out.